Brand Colors and their Emotional Meanings

Brand Colors and their Emotional Meanings

Brand Colors and their Emotional Meanings Written by Diona Ballard When it comes to branding, not all colors are created equal. Different colors carry different associations for all of us. People are constantly making a decision on whether or not to engage with your...
5 Signs You Need A Rebrand

5 Signs You Need A Rebrand

5 Signs You Need A Rebrand Written by Diona Ballard What is a rebrand? A rebrand is the process of reshaping how a company or product is perceived. A rebrand can include the reinvention of everything from a brand’s name and tagline to its logo and visual identity to...