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When it comes to branding, not all colors are created equal. Different colors carry different associations for all of us. People are constantly making a decision on whether or not to engage with your brand whether they’re familiar with it or not. Choosing the right...
We gotta admit that in the current digital age, social media has made it so easy to connect and discover new creatives and art-forms across all mediums extremely easy. Despite all that easy access, it can be quite difficult as a creative to not get overwhelmed with...
What is a rebrand? A rebrand is the process of reshaping how a company or product is perceived. A rebrand can include the reinvention of everything from a brand’s name and tagline to its logo and visual identity to its website and marketing collateral. Only after...
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