Feb 22, 2024 | Tips, Web Design

5 Best Practices for Exceptional Web Design and Usability

Tips, Web Design

Written by Diona Ballard

In today’s rapidly changing tech-world, websites have now become a necessity. Websites are basically digital business cards these days, that’s why it’s so important to have a great one and here are some good things to keep in mind when it comes to making sure your website is a knockout! Stats say,

  • 75% of users judge a company’s credibility based on visual design alone.
  • It takes visitors just 0.05 seconds to form a first impression of a website design. Yes, we mean 50 milliseconds.
  • Nearly 38% of people will stop engaging with a website if they find the content and layout unattractive.

Accessibility

When building your site, it is imperative that you build a user experience that is inclusive to people who may have disabilities. You can adopt some great practices to make sure that everyone visiting your site feels included such as NOT relying on a color as a navigational tool or as the sole way to differentiate items. If you have a video or a podcast on your website, it is definitely a good idea to have captions for people who may be hearing impaired. Lastly, you can use sites like https://www.section508.gov/test/web-software/ to test your website’s accessibility to make sure you’re in compliance.

Consistent Branding

Your brand is the story that connects people to the products and services you offer. If the look of your website matches this narrative, your business will feel even more engaging and authentic. That’s why fusing brand consistency into your web design is so important. You’ll gain recognition with your consumers. Consistency also ensures that your website looks coherent and works harmoniously across all its different elements, such as headers, footers, sidebars and navigation bars. It also: gives your users a more positive experience.

Clear and Solid Call to Action (CTA)

The call to action (or CTA) is a key element on a webpage, acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task. For example, if a reader lands on a blog article and there is no clear call to action at the bottom of the post, it is likely that the reader will leave the site without completing any other tasks. However, if there is a CTA at the bottom of the post asking them to read more articles or to sign-up for an email newsletter, that can encourage them to continue interacting with the site.

Navigability

Website navigation is an essential part of web design. Good website navigation contributes to the user experience by presenting an enjoyable, intuitive layout while increasing ease of use, which allows users to access the information they want as quickly as possible. A user who encounters no obstacles in their search for data is more likely to regard the website, and the organization by extension, positively. When a site is easy to navigate, it can encourage users to stay on it longer, explore further and learn more about the organization. Alternatively, a site that is difficult to navigate may encourage users to “bounce,” or view only one page within the website before moving on to another.

Simplicity in website design doesn’t necessarily equate with a minimalist design aesthetic. Simple sites just remove all unnecessary elements from the design, content, and code. While minimalist sites generally fit these criteria, there are plenty of sites that wouldn’t, by any stretch of the imagination, be considered “minimalist” that still fit the definition of simple. Simple designs also load faster! If you keep your code simple and streamlined, you’re less likely to be calling multiple stylesheets, a ton of JavaScript files, or lots of other content that increases the number of HTTP requests your site makes. Faster loading and faster responding websites improve user experience.

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